Pixar's goal is not just to make a great animated film or a blockbuster, but to create films and characters that retain significance to the audience. Pixar's stories themselves do not end with the credits, but that we take with us and hold on to aspects of these films for the rest of our lives.
The idea that the story and character comes first and is meant to last for generations is compelling and counter to most of the rest of the film industry.
- A story should start off with a well-told "promise", like a hook or sales pitch
- A story should give the audience the "2+2", not the "4"
- Characters should have "spines" & itches they're always trying to scratch
- Change is fundamental; life is never static
- "Drama is anticipation mingled with uncertainty"
- Know your rules and know when to break them
- Strong unifying theme
- Sense of wonder