I very much agree with this view. The story and characters are what keeps the audience interested. It creates connections and emotions. No amount of animation or technological genius can hide a bad story or bad characters.
If you're sitting in your minivan, playing your computer animated films for your children in the back seat, is it the animation that's entertaining you as you drive and listen? No, it's the storytelling. That's why we put so much importance on story. No amount of great animation will save a bad story.
- John Lasseter